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Latest blog posts

• Marketing your business with Twitter

  Here’s a guest post I wrote for the fabulous @freelancefacts resource website, run by fellow copywriter @caroleseawert: When I started up my copywriting business, I had no marketing budget to play with. Over a year later, I still don’t: not because I can’t afford one, but because I don’t need one. Right back in the beginning, [...]

• Twitter tips: how to do a retweet (RT)

  Retweets (RTs) work in just the same way as forwarding an email. When you retweet someone else’s tweet, it’s like posting it all over again, but this time, everyone in your network sees it too. And when someone retweets your tweet, they’re giving you exposure to everyone in their network. This is how to do [...]

• Is Twitter out to steal your trade secrets?

  The other day, a client said to me: “If I go on Twitter, my competitors will see what I’m doing and steal all my ideas!” This kind of caginess about using Twitter for business is fairly common, and partly understandable. Love your enemy (or at least pretend) But when it comes to your competitors, burying [...]

• When tweets go bad

  When you tweet for your business, you’re opening the door to thousands of potential customers. You’re also opening yourself up to the risk of negative comments from competitors and the odd disgruntled customer. And we’ve all come across Twitter ‘trolls’ – those irritating people with too much time on their hands who deliberately try to trigger an [...]

• A twit to woo

  Twitter is fast becoming a microcosm of the ‘real’ world, with communities and networks forming and expanding all the time. But many businesses are afraid of the informality of the medium, mistakenly equating it with a slack approach to business. Others are put off by what they see as ‘messing about online’ when they could [...]